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1

Strategic Analysis through the General Electric/McKinsey Matrix: An Application to the Italian Fashion Industry

Amatulli, Cesare, Caputo, Tiziana, Guido, Gianluigi

Journal:

International Journal of Business and Management

Year:

2011

Language:

english

File:

PDF, 286 KB

english, 2011

2

Does Popularity in Social Networks Influence Purchasing and Lifestyle Decisions? The Meaning Of Online Friendship

Amatulli, Cesare, Guido, Gianluigi, Melissa Barbarito, Claudia

Journal:

Journal of Media Business Studies

Year:

2014

Language:

english

File:

PDF, 386 KB

english, 2014

3

A methodological framework to assess social media strategies of event and destination management organizations

Pino, Giovanni, Peluso, Alessandro M., Del Vecchio, Pasquale, Ndou, Valentina, Passiante, Giuseppina, Guido, Gianluigi

Journal:

Journal of Hospitality Marketing & Management

Year:

2018

Language:

english

File:

PDF, 1.99 MB

english, 2018

4

Nanomarketing: A New Frontier for Neuromarketing

Mileti, Antonio, Guido, Gianluigi, Prete, M. Irene

Journal:

Psychology and Marketing

Year:

2016

Language:

english

File:

PDF, 204 KB

english, 2016

5

The Importance of Dream in Advertising: Luxury Versus Mass Market

Amatulli, Cesare, De Angelis, Matteo, Pichierri, Marco, Guido, Gianluigi

Journal:

International Journal of Marketing Studies

Year:

2018

Language:

english

File:

PDF, 832 KB

english, 2018

6

“Mix-and-Match” Fashion Trend and Luxury Brand Recognition: An Empirical Test Using Eye-tracking

Amatulli, Cesare, Guido, Gianluigi, Mileti, Antonio, Tomacelli, Carla, Prete, M. Irene, Longo, Anna E.

Journal:

Fashion Theory The Journal of Dress Body & Culture

Year:

2015

Language:

english

File:

PDF, 603 KB

english, 2015

7

The Effect of Negative Message Framing on Green Consumption: An Investigation of the Role of Shame

Amatulli, Cesare, De Angelis, Matteo, Peluso, Alessandro M., Soscia, Isabella, Guido, Gianluigi

Journal:

Journal of Business Ethics

Year:

2017

Language:

english

File:

PDF, 790 KB

english, 2017

8

Effects of Blue Lighting in Ambient and Mobile Settings on the Intention to Buy Hedonic and Utilitarian Products

Guido, Gianluigi, Piper, Luigi, Prete, M. Irene, Mileti, Antonio, Trisolini, Carla M.

Journal:

Psychology and Marketing

Year:

2017

Language:

english

File:

PDF, 334 KB

english, 2017

9

Brand anthropomorphism: Conceptualization, measurement, and impact on brand personality and loyalty

Guido, Gianluigi, Peluso, Alessandro M

Journal:

Journal of Brand Management

Year:

2015

Language:

english

File:

PDF, 273 KB

english, 2015

10

The Segmentation of Elderly Consumers: A Literature Review

Guido, Gianluigi, Pichierri, Marco, Pino, Giovanni, Conoci, Roberta

Journal:

Journal of Customer Behaviour

Year:

2018

Language:

english

File:

PDF, 210 KB

english, 2018

11

Framing green marketing messages for museums and art galleries: an empirical research in Italy

Pino, Giovanni, Peluso, Alessandro M., Pichierri, Marco, Collu, Cristiana, Guido, Gianluigi

Journal:

Current Issues in Tourism

Year:

2020

File:

PDF, 801 KB

2020

12

When Feeling Younger Depends on Others: The Effects of Social Cues on Older Consumers

Amatulli, Cesare, Peluso, Alessandro M, Guido, Gianluigi, Yoon, Carolyn, Morales, Andrea

Journal:

Journal of Consumer Research

Year:

2018

Language:

english

File:

PDF, 799 KB

english, 2018

13

Perceived images and vocations of local territorial systems: implications for place branding strategies

Pino, Giovanni, Guido, Gianluigi, Peluso, Alessandro M.

Journal:

Journal of Product & Brand Management

Year:

2015

Language:

english

File:

PDF, 282 KB

english, 2015

14

Effects of Face Images and Face Pareidolia on Consumers' Responses to Print Advertising

Guido, Gianluigi, Pichierri, Marco, Pino, Giovanni, Nataraajan, Rajan

Journal:

Journal of Advertising Research

Year:

2018

Language:

english

File:

PDF, 1.25 MB

english, 2018

15

Brand prominence and social status in luxury consumption: A comparison of emerging and mature markets

Pino, Giovanni, Amatulli, Cesare, Peluso, Alessandro M., Nataraajan, Rajan, Guido, Gianluigi

Journal:

Journal of Retailing and Consumer Services

Year:

2017

Language:

english

File:

PDF, 303 KB

english, 2017

16

Implementing a Pan European marketing strategy

Gianluigi Guido

Journal:

Long Range Planning

Year:

1991

Language:

english

File:

PDF, 1.27 MB

english, 1991

17

Externalised vs. internalised consumption of luxury goods: propositions and implications for luxury retail marketing

Amatulli, Cesare, Guido, Gianluigi

Journal:

The International Review of Retail Distribution and Consumer Research

Year:

2012

Language:

english

File:

PDF, 180 KB

english, 2012

18

Acceptance of Product Placement in Italy: Effects of Personality and Product/Consumer Interactions

Guido, Gianluigi, Peluso, Alessandro M., Tedeschi, Piermario, Nicole, Chiara, Lauretti, Cristina, Caciula, Adele

Journal:

International Journal of Marketing Studies

Year:

2010

Language:

english

File:

PDF, 130 KB

english, 2010

19

An investigation of unsustainable luxury: How guilt drives negative word-of-mouth

Amatulli, Cesare, De Angelis, Matteo, Pino, Giovanni, Guido, Gianluigi

Journal:

International Journal of Research in Marketing

Year:

2020

File:

PDF, 686 KB

2020

20

Beardedness in advertising: Effects on endorsers' credibility and purchase intention

Guido, Gianluigi, Peluso, Alessandro M., Moffa, Valentina

Journal:

Journal of Marketing Communications

Year:

2011

Language:

english

File:

PDF, 190 KB

english, 2011

21

ABSTRACTNESS AND EMOTIONALITY VALUES FOR 398 ENGLISH WORDS 1

GUIDO, GIANLUIGI, PROVENZANO, MARIA ROSARIA

Journal:

Perceptual and Motor Skills

Year:

2004

Language:

english

File:

PDF, 199 KB

english, 2004

22

What U.S. Marketers Should Consider in Planning a Pan‐European Approach

Guido, Gianluigi

Journal:

Journal of Consumer Marketing

Year:

1992

Language:

english

File:

PDF, 247 KB

english, 1992

23

Animated logos in mobile marketing communications: The roles of logo movement directions and trajectories

Guido, Gianluigi, Pichierri, Marco, Nataraajan, Rajan, Pino, Giovanni

Journal:

Journal of Business Research

Year:

2016

Language:

english

File:

PDF, 811 KB

english, 2016

24

Effects of geographical university names on users’ perceptions

Peluso, Alessandro M, Guido, Gianluigi

Journal:

Journal of Brand Management

Year:

2012

Language:

english

File:

PDF, 229 KB

english, 2012

25

Luxury purchasing among older consumers: exploring inferences about cognitive Age, status, and style motivations

Amatulli, Cesare, Guido, Gianluigi, Nataraajan, Rajan

Journal:

Journal of Business Research

Year:

2015

Language:

english

File:

PDF, 379 KB

english, 2015

26

Consumers' perception of odd‐ending prices with the introduction of the Euro

Guido, Gianluigi, Peluso, Alessandro

Journal:

Journal of Product & Brand Management

Year:

2004

Language:

english

File:

PDF, 264 KB

english, 2004

27

Sustainable Luxury Brands ||

Amatulli, Cesare, De Angelis, Matteo, Costabile, Michele, Guido, Gianluigi

Year:

2017

Language:

english

File:

PDF, 2.13 MB

english, 2017

28

Determinants of Regular and Occasional Consumers' Intentions to Buy Organic Food

GIOVANNI PINO, ALESSANDRO M. PELUSO, GIANLUIGI GUIDO

Journal:

Journal of Consumer Affairs

Year:

2012

Language:

english

File:

PDF, 506 KB

english, 2012

29

Targeting direct marketing campaigns by neural networks

Guido, Gianluigi, Prete, M. Irene, Miraglia, Stefano, De Mare, Irma

Journal:

Journal of Marketing Management

Year:

2011

Language:

english

File:

PDF, 181 KB

english, 2011

30

Internet of Things and Big Data as enablers for business digitalization strategies

Sestino, Andrea, Prete, Maria Irene, Piper, Luigi, Guido, Gianluigi

Journal:

Year:

2020

File:

PDF, 1.59 MB

2020

31

The role of credibility and perceived image of supermarket stores as valuable providers of over-the-counter drugs

Guido, Gianluigi, Pino, Giovanni, Frangipane, Daniela

Journal:

Journal of Marketing Management

Year:

2011

Language:

english

File:

PDF, 246 KB

english, 2011

32

Brand personality: How to make the metaphor fit?

Gian Vittorio Caprara, Claudio Barbaranelli, Gianluigi Guido

Journal:

Journal of Economic Psychology

Year:

2001

Language:

english

File:

PDF, 103 KB

english, 2001

33

The role of SME entrepreneurs’ innovativeness and personality in the adoption of innovations

Alberto Marcati, Gianluigi Guido, Alessandro M. Peluso

Journal:

Research Policy

Year:

2008

Language:

english

File:

PDF, 290 KB

english, 2008

34

Product touch in the real and digital world: How do consumers react?

Pino, Giovanni, Amatulli, Cesare, Nataraajan, Rajan, De Angelis, Matteo, Peluso, Alessandro M., Guido, Gianluigi

Journal:

Journal of Business Research

Year:

2019

Language:

english

File:

PDF, 605 KB

english, 2019

35

Italian doctors call for protecting healthcare workers and boosting community surveillance during covid-19 outbreak

Anelli, Filippo, Leoni, Giovanni, Monaco, Roberto, Nume, Cosimo, Rossi, Roberto Carlo, Marinoni, Guido, Spata, Gianluigi, De Giorgi, Donato, Peccarisi, Luigi, Miani, Alessandro, Burgio, Ernesto, Genti

Journal:

Year:

2020

Language:

english

File:

PDF, 843 KB

english, 2020

36

EFFECTS OF UNIVERSITY NAMING ON PREFERENCES, CREDIBILITY, IMAGE AND ENROLMENT INTENTION OF ITALIAN STUDENTS

GUIDO, GIANLUIGI, PELUSO, ALESSANDRO M., GRECO, VALERIA

Journal:

International Journal of Management Cases

Year:

2009

Language:

english

File:

PDF, 3.45 MB

english, 2009

37

Miniperc? No, Thank You!

Guido Giusti, Alessandro Piccinelli, Gianluigi Taverna, Alessio Benetti, Luisa Pasini, Matteo Corinti, Alessandro Teppa, Silvia Zandegiacomo de Zorzi, Pierpaolo Graziotti

Journal:

European Urology

Year:

2007

Language:

english

File:

PDF, 112 KB

english, 2007

38

PNPLA3 I148M gene variant and Chronic Kidney Disease in Type 2 Diabetic Patients With NAFLD: Clinical and Experimental Findings

Mantovani, Alessandro, Taliento, Alice, Zusi, Chiara, Baselli, Guido, Prati, Daniele, Granata, Simona, Zaza, Gianluigi, Colecchia, Antonio, Maffeis, Claudio, Byrne, Christopher D., Valenti, Luca, Targ

Journal:

Liver International

Year:

2020

File:

PDF, 3.09 MB

2020

39

Determinants of Southern Italian households’ intention to adopt energy efficiency measures in residential buildings

Prete, M. Irene, Piper, Luigi, Rizzo, Cristian, Pino, Giovanni, Capestro, Mauro, Mileti, Antonio, Pichierri, Marco, Amatulli, Cesare, Peluso, Alessandro M., Guido, Gianluigi

Journal:

Journal of Cleaner Production

Year:

2017

Language:

english

File:

PDF, 749 KB

english, 2017

40

Measuring internalized versus externalized luxury consumption motivations and consumersâ segmentation

Guido, Gianluigi, Amatulli, Cesare, Peluso, Alessandro M., De Matteis, Clarissa, Piper, Luigi, Pino, Giovanni

Journal:

Italian Journal of Marketing

Year:

2020

Language:

english

File:

PDF, 657 KB

english, 2020

41

Sustainable Luxury Brands || Luxury, Sustainability, and “Made In”

Amatulli, Cesare, De Angelis, Matteo, Costabile, Michele, Guido, Gianluigi

Year:

2017

Language:

english

File:

PDF, 534 KB

english, 2017

42

The impact of disgust on consumers’ purchase intentions: An empirical assessment

Guido, Gianluigi, Pino, Giovanni, PELUSO, Alessandro Maria M., Norberg, Patricia

Journal:

Journal of Consumer Marketing

Year:

2017

Language:

english

File:

PDF, 468 KB

english, 2017

43

Consumer behaviour and the toilet: Research on expulsive and retentive personalities

Guido, Gianluigi, Belk, Russell W., Rizzo, Cristian, Pino, Giovanni

Journal:

Journal of Consumer Behaviour

Year:

2018

Language:

english

File:

PDF, 376 KB

english, 2018

44

Quantity Distortion Effect in Consumers’ Perception of Different Volumes and Weights of Money

Guido, Gianluigi, Piper, Luigi, Prete, M. Irene, Mileti, Antonio, Fonda, Marco

Journal:

Perceptual and Motor Skills

Year:

2016

Language:

english

File:

PDF, 388 KB

english, 2016

45

An Italian version of the 10-item Big Five Inventory: An application to hedonic and utilitarian shopping values

Guido, Gianluigi, Peluso, Alessandro M., Capestro, Mauro, Miglietta, Mariafrancesca

Journal:

Personality and Individual Differences

Year:

2015

Language:

english

File:

PDF, 326 KB

english, 2015

46

Elderly consumers and financial choices: AÂ systematic review

Guido, Gianluigi, Amatulli, Cesare, Sestino, Andrea

Journal:

Journal of Financial Services Marketing

Year:

2020

File:

PDF, 609 KB

2020

47

The New World Health Organization Classification for Pancreatic Neuroendocrine Neoplasia

Inzani, Frediano, Petrone, Gianluigi, Rindi, Guido

Journal:

Endocrinology and Metabolism Clinics of North America

Year:

2018

Language:

english

File:

PDF, 2.82 MB

english, 2018

48

Percutaneous nephrolithotomy: tubeless or not tubeless?

Guido Giusti, Alessandro Piccinelli, Orazio Maugeri, Alessio Benetti, Gianluigi Taverna, Pierpaolo Graziotti

Journal:

Year:

2009

Language:

english

File:

PDF, 240 KB

english, 2009

49

Marketing Mix Strategies in the Europe of 1992

Guido, Gianluigi

Journal:

Journal of Euromarketing

Year:

1991

Language:

english

File:

PDF, 724 KB

english, 1991

50

On the open job-shop scheduling problem: a decentralized multi-agent approach for the manufacturing system performance optimization

Guizzi, Guido, Revetria, Roberto, Vanacore, Gianluigi, Vespoli, Silvestro

Journal:

Year:

2019

Language:

english

File:

PDF, 805 KB

english, 2019

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